![]() ![]() Managing Student Privacy LawsĪlthough institutions may already feel as though they have a good handle on student privacy when it comes to emails and phone calls, texting is a completely different ballgame. ![]() That being said, it's important for schools to put in the work to familiarize themselves with the text message privacy laws and consumer protection regulations, which can vary state-to-state. Studies have also show that most millennials prefer information in the form of text messaging.Īfter studying the data, it's not difficult to see why texting is the future for education institutions. In contrast, surveys have revealed that 97% of people open every text message they receive, 9 out of 10 texts are read in 3 minutes or less, and 45% of texts receive replies. Statistics show that email-open rates are staggeringly low, averaging around 20%. With a mass text messaging service, texting can be just as easy as emailing, but with a better return. The medium allows educational institutions to communicate with current students and can even help with outreach, allowing schools to get in touch with prospective students in a personal way.Īt this point you might be wondering, "Why would I bother with texting when I could just email?" After all, you probably already have a contact list of emails for current students, and you could seem like an easier, more effective option. Mass messaging and SMS conversations can be an effective tool for nearly every school, college and university.
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